MSA has experience designing retail spaces at a variety of scales and we are always looking at how trends are evolving so we can provide clients with effective strategies. In response to last night’s Retail Tech Summit with the Northern California chapter of the Retail Design Institute (RDI) and SF Design Week, we’re looking at retail spaces and how technology is altering the way people experience retail environments. Macala Wright is a strategic and analytical marketer and is a columnist for PSFK and MASHABLE. In November of last year, after The Future of Retail conference in San Francisco, Macala wrote a piece that provided strategies for designing retail spaces: Tech + Aesthetics: 4 Ways to Design Retail Stores People Want to Shop In. The article looks at how retailers should know who their customers are and how they shop, the relationships with their customers, how employees are trained, and how shoppers are utilizing their mobile devices while shopping. MSA has several projects in the pipeline in which our designers have looked at these very things to provide our clients with the very best environments and strategies to market their products and brands. Be sure to follow us on social media and check-in to the website regularly to stay updated with our latest projects.